Josef Thaler | Coach @ Yumi42

About me

With a degree from the Vienna University of Economics and more than 40 years of experience in communications, brand building, and strategic consulting, I have learned one thing: strong brands are not created through loud advertising, but through a clear identity, relevant ideas, and consistent execution. As a Brand Architect and Advisor at sternthaler, I combine strategic thinking with creativity, aesthetics, and entrepreneurial experience. I help people and organizations sharpen their identity, unlock their potential, and turn it into a meaningful brand with lasting impact. My coaching approach is not about providing ready-made solutions. It is about asking the right questions, creating new perspectives, and helping clients turn ideas into a clear positioning and concrete next steps. What defines me? Curiosity, clarity, and a passion for turning good ideas into strong brands. ✨