Certified Coach
About me
I am a former CEO and board member with more than 40 years of leadership experience across the textile, retail, and industrial sectors. I stand for strategic clarity, strong execution, and sustainable transformation.
I have led companies and business units through demanding market environments, combining a strong results orientation with a deep understanding of brands, people, and organizations.
Today, through ASO Consulting, I support leaders, shareholders, and companies on key questions of corporate leadership, positioning, and governance. My focus is on effective decision-making, clear strategic direction, and lasting cultural transformation.
I represent a leadership approach that combines economic impact with human strength — guided by clarity, consistency, and a strong sense for transformation.
As a BEYOS Advisor, I complement my work with well-founded perspectives on motivation, leadership, and personality dynamics.
I work with leaders and decision-makers who face questions that have no simple or delegable answers.
My work focuses on the moments when responsibility becomes tangible — when interests collide, uncertainty rises, and decisions carry significant consequences.
I do not offer traditional coaching or long-term development programs. Instead, I provide focused, strategic sparring: a space for clear thinking, honest reflection, and sound judgment — without agenda, without pressure to act.
I work with individuals who want to pause, gain clarity, and arrive at decisions they can stand behind — thoughtfully, responsibly, and in alignment with their role.
Clarity begins where people are willing to fully take responsibility.
Strategic sparring for leaders facing high-stakes decisions under uncertainty, conflicting interests, and time pressure.
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